Leadership TASB Brand Gets New Design

As Leadership TASB prepares to welcome its newest class of trustees during txEDCON24, the program is unveiling a freshly updated brand logo design.  

The new LTASB branding honors the program’s history and the more than 1,000 Master Trustees it has served, while it continues to focus on making a positive impact in trustees’ lives for years to come. 

“Over the years, LTASB has proven to be such a vital program for trustees, and it’s really critical that it stays relevant as it continues to provide future cohorts with immersive learning opportunities,” said Dan Troxell, TASB executive director. “We know how important LTASB is because we hear from alumni who tell us, ‘LTASB changed my life.’ We want to ensure the program continues to be an outstanding learning experience for trustees.” 

LTASB’s mission has remained steadfast over the program’s more than 30-year history and has ensured that trustees who participate in the highly selective program gain a greater understanding of leadership, board governance, and advocacy. The new LTASB brand design reflects this mission and highlights the critical role Master Trustees play in their communities as they seek to support families and students in their quest for academic achievement.  

“We’re excited to unveil this new brand design as the Class of 2025 begins its LTASB journey,” said Robert Long III, division director of Board Development Services and LTASB program manager. “We know that the program has had an incredible history and has supported so many trustees, and we see this as a great time to position LTASB for decades to come.” 

The design update coincides with the TASB 75th anniversary celebration happening in 2024. The Association not only modernized its logo and branding but also sought to refresh each TASB department’s branding. With its update, the LTASB design now has a direct connection to the Association. 

The LTASB Brand Story 

• The crest symbolizes the Master Trustees who have shown their strength as advocates for Texas public schools and students.  
• The LTASB green represents the growth that each trustee experiences as they collaborate with other members of their cohort.  
• The light blue represents TASB’s collective optimism about the power of public education, which is as vast as the Texas sky. 
• The vibrant yellow symbolizes the bonds and friendships that are forged during the yearlong program. This fellowship binds every cohort creating lifelong connections.  
• The center star is inspired by the 5.5 million Texas schoolchildren across our diverse state. Students are always at the center of the TASB mission to promote educational excellence, and the navy blue is a tribute to TASB’s members, whose good governance is the cornerstone for thriving school communities. 

TASB members can expect to see the new brand logo on materials and displays during txEDCON24. 

Get more information about LTASB, leadershiptasb@tasb.org.  Learn more about the Class of 2025.